It seems that Americans have more money than brains when it comes to Super Bowl parties.
Pregame sales of beer estimated at $1,200,000,000 this not a miss print, 1 billion, 200 million spent on pregame beer purchases.
Pregame wine sales set to exceed $585 million dollars.
Liquor sales has surpassed the $446 million dollar mark.
Pitch in snack sales estimated at more than $400 million dollars and Americas Super Bowl party will cost Super Bowl fans a mere $2.6 billion dollars for this once a year game day party.